First, the comfort food crime cartels came for the Global Strategic Maple Syrup Reserve, stealing more than 10,000 barrels and selling it on the amber market. Next was the Nutella theft: someone lifted more than $20,000 worth of choco-hazelnut spread from a truck in Germany. This week, we learned about a crime against one of the most comforting comfort foods, soup. Over the weekend, two men in Florida drove off with a tractor-trailer that contained $75,000 worth. [More]
Millennials, an age group roughly defined as “people who make the Consumerist editors feel old,” are a tough demographic to market to. How to reach them? “Free food” is usually a safe answer. That’s why Campbell’s is holding free soup events in big cities to promote their few products, $3 microwaveable soup pouches filled with the flavors foodies were crazy about in 2008. [More]
On a chilly fall day, maybe you would like a nice thick bowl of soup. Pizzeria Uno can help you out with that. Timothy noticed something strange on this ad for Pizzeria Uno. A wooden board inexplicably tilts all of the food toward each other, and a delicious bowl of soup doesn’t even shift when it’s tilted at an angle toward the pizzas. [More]
The sharp-eyed regulators at the FDA warn that Whole Foods is recalling cans of Rip Roar’N Crab Soup because the labels fail to tell consumers of a chief ingredient: crab. Wait. What? [More]
Here’s a trick question: How much sodium does Campbell’s “25% less sodium” tomato soup contain compared to regular Campbell’s tomato soup? Would you believe that both contain 480 mg? And that the first one costs more? Four NJ housewives couldn’t, and a federal judge has ruled that their lawsuit against Campbell’s over what they call misleading labels can proceed. [More]
32′ of noodles is about 10 yards, so a reporter from KING5 in Seattle decided to lay them out, end by end, starting at the 10 yard line of a fooball field, to see if he could score a noodley touchdown. We applaud this effort.
Campbell’s wants you to know it packs 32 feet of noodles inside every can, and it’s paid for a Times Square billboard to teach that fact to you, AdAge reports.
What the hell? Even people who make CANNED SOUP are hurting. [Bloomberg]
You know who is making money despite the total eclipse of your 401k? Campbell Soup Company. That’s right. When you’re broke — you eat soup. But which soup should you eat?
Reader Michael noticed these weird, soup-bashing ads in some Detroit-area newspapers yesterday. It seems that Progresso and Campbell’s have launched some negative campaign ads — smearing each other for using MSG in their soup. Is the world ready for a canned soup war? If it is, should we be depressed about it?