Musician Dave Carroll hit the jackpot with his first song, “United Breaks Guitars,” last month. The song, the video, and the subsequent media coverage formed a perfect anti-ad for United’s poor handling of customer property. Now he’s released the second of his planned three-song cycle and this one has more of a “we could have had something together” feel to it. Like any sequel, it’s about 600 times more elaborate. We’ll always love “United Breaks Guitars” most of all, but it’s great to see Carroll continue his one-man shaming of an airline for not doing the right thing when it had the chance.
We officially love Dave Carroll now. Not only is he cute and a good singer, but he’s classy (check out how he defends the United employee in this video response) and has principles. The best part is at the end he encourages us to stay tuned for song #2. United hoped it could pay for the guitar and put an end to the bad publicity—but it looks like you’re not getting off that easily, United. Check out the full video response below.
When United Airlines broke Dave Carroll’s $3500 Taylor guitar in the the spring of 2008, he contacted them to ask for compensation. After all, he and other passengers watched from the plane as United baggage handlers actually threw his guitar around on the tarmac. United said they wouldn’t pay for the damages, so Carroll wrote this catchy song about how much United sucks. We think it should go in United’s next ad campaign.