Has Facebook’s ongoing foolishness with privacy settings, fine print, and advertising taken its toll on the brand? According to The American Customer Satisfaction Index’s E-Business Report, Facebook scored 64 points out of 100, which puts it in the bottom 5% of private companies, “in the same range as airlines and cable companies.” The one bit of good news for Facebook is that MySpace scored 63 points. [More]
FourSquare, that helpful location-based social networking service for those oblivious to the fact that nobody on Twitter or Facebook cares which hardware store they’re frequenting, may have some redeeming value after all. That’s because Chili’s is now offering up free chips and salsa to those who check in at participating stores. [More]
We at Consumerist mostly focus on when companies screw up, with some exceptions. We must give credit for brilliant marketing strategies when it is due, though, and yesterday’s personalized YouTube video blitz by Old Spice’s towel-wrapped spokesman, Isaiah “The Man Your Man Could Smell Like” Mustafa, qualifies as brilliant. [More]
Wired says that a few days ago, a white hat hacker found a way to capture the location data of all of Foursquare (which we can only describe, for those who remain unaware of it, as a location-based, social media experiment in solipsism that distinguishes itself by offering Starbucks coupons) — even if users had opted-out through privacy settings. [More]
Have you seen Nabisco’s new attempt to engage with customers through those social networking thingies that all the kids are into? They’re the latest brand to reach out through social media and find customers who are already talking about their brand, then engage with them. In completely ridiculous ways. Take, for example, the woman whose mournful Facebook post about running out of Wheat Thins led to the delivery of more Wheat Thins than one person could ever eat. [More]
The prevailing wisdom about young people is that they are not savvy when it comes to managing their on-line reputations — but a new study by the Pew Internet and American Life project says that the opposite is true. Young people are actually much more likely to actively restrict what information they share and with whom they share it. [More]
This chart shows how the default privacy settings on Facebook have gotten less, well, private, from 2005-2010. Created by Matt McKeon based off an EFF timeline, it helps visualize how Facebook has grown increasingly permissive with your data as it has grown in size, power, and revenue. What might tomorrow bring? Perhaps in the future Facebook will create placeholder profiles for people who haven’t signed up yet, using data gleaned from Zabasearch and LexisNexis. Check out Matt’s site for an interactive version.
Marketing blogger Joseph Jaffe’s new book. “Flip The Funnel” preaches some of the same new religion we do at Consumerist and uses as examples some of our favorite stories, like United Breaks Guitars and boogers in the Domino’s. Joe is all about how customer service should be the first thought, not an afterthought. He warns how if companies don’t stop being like Delta and start being like Zappos, if you don’t make retention the new acquisition, social media will kill you. I like Joe’s rap and I happily agreed to pen the forword, and I thought I’d share the results with you: [More]
His account apparently compromised by a spammer’s program, FCC chair Julius Genachowski sent out a message this morning to all his Facebook friends that said, “Adam got me started making money with this.” Adam Smith perhaps? We’ll never know, as the website Julius linked to is now unavailable. [More]
Researchers announced that consumers who kvetch using social media are more likely than others to also spread positive word of mouth online. [More]
Edmunds.com crunched some numbers, and came to the conclusion that the federal Cash for Clunkers program was not a terribly effective use of taxpayer money. They argue that the bulk of rebates went to consumers who were going to buy cars anyway. The White House, however, begs to differ. So how did the Obama administration respond? With a snarky blog post.
Here’s a new trick for getting satisfaction from a reluctant company, using Twitter. We can call this one “tweet to power.”
Your mom just joined Facebook, and she’s going to upload and tag photos of your awkward stage. [CNN]