Soap operas continue to wash out, and demographic analysis suggests audiences may be shifting away from the programming to spend more time on Facebook games. [More]
Hoover Pulls Ads From ABC To Protest Soap Opera Cancellations
By April 19, 2011
Unhappy with ABC’s plans to cancel One Life to Live and All My Children in favor of lifestyle programming, longtime advertiser Hoover is sucking all its ad dollars away from the network. [More]
TV Continues To Cleanse Itself Of Soap Operas
By April 15, 2011
Soap operas were once advertising vehicles for cleaning product manufacturers to promote their goods to homemakers, but their time is now slipping away like sands through the hourglass. [More]
Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media
By December 14, 2010
After pioneering soap operas as ad vehicles for its cleaning products, Procter & Gamble — which cranks out Gain detergent, Head & Shoulders shampoo and Old Spice deodorant, among other products — has stopped producing long-running daytime serials to focus on social media. P&G-produced Guiding Light went dim last year, and As the World Turns stopped turning in September. [More]
Lawsuit Asks FDA To Regulate Sperm-Damaging Antimicrobial Soap Chemicals
By August 1, 2010
Thirty years ago, the FDA considered regulating two toxic chemicals that can damage reproductive organs, sperm quality, and hormone production. Rather than do something, the agency instead did nothing. Last week, the National Resources Defense Council sued the agency, asking them to finally finish the job and regulate the chemicals triclosan and triclocarban. [More]
Quality Customer Care at Direct TV for EastEnders Fan
By June 28, 2006
Marge C. loves the British soap opera EastEnders. That alone almost made us click on the ‘Spam’ button in Thunderbird. In America, soap operas are about glamorous doctors and millionaires seducing super models and occasionally battling Satan. In the UK, soap operas are about brown-toothed dole sows shoveling crisps into their mouths and working in sweatshops.
