A few weeks ago, Snap CEO Evan Spiegel bragged that the company had sold 150,000 pairs of its “spectacles,” sunglasses that are able to take 10-second video clips and post them online. Spiegel claimed to be satisfied with the first iteration’s sales of around 150,000 pairs. What he didn’t mention was that there are reportedly a lot more unsold Snap specs. [More]
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Kardashians & Jenners Continue Posting Stealth Ads, Despite Warnings
By 9.26.17
The federal government has repeatedly advised both advertisers and celebrities that it’s against the law for someone to advertise a product without disclosing that it’s an ad or that the celeb was compensated. Yet it looks like reality TV’s most well-known family either didn’t get that memo or is choosing to ignore it. [More]
Snapchat Wants To Help You Stalk Your Friends With New Map Feature
By 6.21.17
Because there is apparently no such thing as oversharing on social media these days, Snapchat is rolling out a new “Snap Map” feature that lets users creep on where their friends are posting photos from. [More]
McDonald’s Now Accepting Job Applications Via Snapchat
By 6.12.17
As part of an effort to hire 250,000 workers this summer, McDonald’s is expanding into social media to lure the millennial set: It’ll be accepting applications via Snapchat. [More]
Instagram Continues To Mimic Snapchat, Adds Disappearing Messages To Direct Inbox
By 4.11.17
In yet another apparent attempt to render Snapchat irrelevant, Instagram has incorporated its rival social media’s hallmark feature — disappearing messages — into its own platform. [More]
Report: Snapchat Initial Public Offering Set For $22B
By 2.16.17
Four months after Snap Inc. — the company behind Snapchat and Spectacles — quietly began looking into an initial public offering, filing papers to gauge investor interest in a public debut to the tune of $25 billion, the photo-messaging app has revised those plans, dropping the price by about $3 billion. [More]
Snapchat Promising Potential Investors It Can Be The Next Facebook
By 12.29.16 — Updated: 12.30.16
Remember how Snapchat’s parent company quietly, and without fanfare, filed paperwork last month preparing to launch a $25 billion IPO? Well, to sell those public offerings initially, you need investors to want what you’ve got. So Snapchat is out to convince everyone that it can take the world by storm, just like its older internet cousin. [More]
Snapchat Jumps Into Augmented Reality With $40M Purchase Of Israeli Start-Up
By 12.27.16
Those Snapchat lenses you use to turn yourself into a dog or into a rainbow-puking caricature could soon be a bit more detailed, as the company behind the quick messaging service has reportedly purchased an augmented reality startup based in Israel. [More]
Snapchat Quietly Files For $25B Initial Public Offering
By 11.16.16
A month after the rumor mill began swirling with ideas that Snap — the parent company of quick-photo messaging app Snapchat — would file for an initial public offering, the tech company has officially filed papers to go public to the tune of $25 billion. [More]
Snapchat Uses Vending Machines to Sell ‘Spectacle’ Smart Sunglasses
By 11.10.16
Forget about pop-up stores or branded kiosks. The new thing for selling your tech product is apparently vending machines — at least according to SnapChat, which is using bright yellow dispensers to market its new line of Spectacle photo- and video-taking sunglasses. [More]
Facebook Is Launching Yet Another Snapchat Clone
By 11.9.16
In its latest attempt to lure Snapchat users away from the photo-sharing app, Facebook has launched yet another service that basically does exactly what Snapchat does. [More]
Snapchat Totally Ready To Start Supporting Wearable Spectacles It Doesn’t Sell Yet
By 11.8.16
Many months ago, we learned that Snapchat was probably working on some kind of wearable devices. Now, we know what it’s called — and have proof that it should be available to buy much sooner rather than later. [More]
Facebook Unveils Its Own Snapchat-Like Photo Filters
By 10.27.16 — Updated: 10.31.16
There’s just something about Snapchat, all the other messaging services just can’t help themselves from mimicking the quick photo messaging app in one way or another: from Instagram’s “Stories” feature to Facebook’s experiments with self-destructing messages. Now, the big blue “F” is taking another stab at being more like Snapchat, debuting a set of filters that users can place over their photos — think puking rainbows and cartoonish eyes. [More]
Snapchat Has Reportedly Hired Itself Some Bankers Ahead Of Rumored IPO
By 10.13.16 — Updated: 11.1.16
The wheels of the rumor mill are busy turning once again, with a new report saying that Snapchat is hunting around for bankers in preparation for an initial public offering. [More]
Report: Snapchat Toying With IPO Valued At $25B
By 10.6.16
Three years after some folks laughed at Snapchat for reportedly turning down $3 billion from Facebook and $4 billion from Google, the messaging platform is apparently planning to go public with an initial offering that values the company at several times those earlier amounts. [More]
Snapchat Killing Off “Local Stories” In Favor Of Live Event Feeds
By 9.7.16
If you like checking out “Local Stories” to see what other folks in your city are posting on Snapchat, well, prepare to say farewell: Snapchat is ditching that feature so the company can focus more on its live event channels. [More]
Selfies In The Voting Booth? Not So Fast.
By 8.29.16
When exercising your right to vote for the next President of the United States it might be tempting to document the once-every-four-years event with a selfie. But before you hit the camera button, you should know your state laws, because in some areas of the U.S. the now-popular voting booth selfie is illegal. [More]
