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Snake Oil

enzyte

Who's Smiling Now? Enzyte Scammer Gets 25 Years In Prison

Steve Warshak, founder of the company responsible for "Enzyte," has been sentenced to 25 years in prison and ordered to pay a fine of $93,000, says the AP. U.S. District Judge S. Arthur Spiegel also ordered the company, along with other defendants, to forfeit more than $500 million that it bilked from consumers. More »

snake oil

Gee Whiz, It Turns Out That Kinoki Foot Pads Are A Scam

The nice folks at NPR have done us all a favor and taken some used Kinoki foot pads to be tested to see if they'd drawn anything out of a guinea pig reporter's body. Guess what? They didn't. More »

false advertising

Dannon Sued Over Probiotic Yogurt Claims

A proposed class action lawsuit was filed yesterday in California against Dannon over the company's unsubstantiated claims that its Activia, Activia Lite and DanActive "probiotic" yogurts were healthier than regular yogurt. A Dannon spokesperson told Reuters he knew nothing about the lawsuit, and that Dannon stood by its studies. But as the lawsuit points out, the studies Dannon knew about did not support any claims that the special yogurt was more beneficial than regular yogurt. So what are you trying to tell us, Dannon? Or are you just stalling for time while your lawyers get that settlement proposal ready?
More »

truth in advertising

Chuck Norris: "I Can't Do All That Stuff"

Chuck Norris is suing publisher Penguin and author Ian Spector over the book "The Truth About Chuck Norris: 400 facts about the World's Greatest Human". Among other claims, the suit states that the "book's title would mislead readers into thinking the facts were true." This means that apparently Chuck Norris cannot cure your cancer with his tears, he did not create a giraffe by uppercutting a horse, and he cannot speak braille. If only Kevin Trudeau could be so honest. More »

snake oil

Are Brain-Training Video Games Effective? The Japanese Think So

"Brain Age" and its recently released sequel are hugely popular video games in Japan and the US. What's unusual about this is that the games are made for and marketed to "older people" (which in video game language means "anyone over 25") as a way to improve your mental acuity by keeping your cognitive skills at peak levels. Does any of it work, or is it just a self-help fad for the 21st century? Sharpbrains.com interviews Go Hirano, a Japanese entrepreneur (their description, not ours) who provides a general overview of the current state of "brain training" and its borderline-scientific underpinnings. More »

howto

HOWTO: Build a Blog Empire for Fun and Profit

"What if I told you that you could achieve total financial freedom in a short 30 minutes a day? Would you want to know more? Who wouldn t, right? Read on for details..." More »