The little-known "Stadium Nacho," which is a refined blend of cheddar and Romano cheeses, with an insouciant hint of brand marketing for Madden NFL. (photo: Paxton Holley)

“Nacho Cheese” Is Whatever You Want It To Be

Those of us who grew up with orange-tinted fingers and salt-cured lips from spending too much time feeding at the Dorito trough know what “nacho” cheese is, or at least we know what it tastes like. But the fact is that, unlike most other well-known cheese varieties, there is no actual definition for what constitutes the cheese we call nacho. [More]

PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

If you’re wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.