snack deflation

Grocery Shrink Ray Minimizes My Brownies

Grocery Shrink Ray Minimizes My Brownies

Maurice took this beauty shot of two generations of Betty Crocker’s Turtle brownie mix side-by-side. The new version, on the right, gives you less brownie for the same cost. By his calculations, the new version, meant to fill out a 64 square inch pan, makes barely more than half as many brownies as the old, which were suited to a 117 square-inch pan. [More]