Ex Trader Joe’s President To Sell Food Past Its Sell-By Date, But Don’t Call It ‘Expired’

Ex Trader Joe’s President To Sell Food Past Its Sell-By Date, But Don’t Call It ‘Expired’

For months, grocery business watchers have been waiting for the eventual opening of The Daily Table, a store created by former Trader Joe’s president Doug Rauch that will offer food items beyond their “sell by” dates. The problem, says Rauch, isn’t getting the food, it’s convincing consumers that it’s safe to eat. [More]