(micah.d

Imagining The Smell Of Cake Will Actually Make You Buy More Cake, Researchers Find

Anyone who doesn’t believe that smell sells has clearly never spent a year living in an apartment immediately above a local gourmet bakery. Who can resist the smell of freshly-baked bread first thing in the morning? Nobody, that’s who. Scent is a powerful trigger. [More]

Zicam Didn't Share 800 Reports Of Smell Loss With The FDA

Zicam Didn't Share 800 Reports Of Smell Loss With The FDA

The Wall Street Journal says that Matrixx, the manufacturer of the allegedly smell-destroying cold remedy Zicam, is defending their product, but also admits that they didn’t share 800 reports of smell loss with the FDA. Despite this, they described the FDA’s warning about Zicam as a “complete surprise.”

It’s A Matter Of Degree. Of Bullpoopy

It’s A Matter Of Degree. Of Bullpoopy

He wrote Unilever, inquiring why they can’t, “stick with the products that don’t suck donkey sack?”

Four Star Hotels Smell Good

Four Star Hotels Smell Good

The smell of cinnamon apples wafting down the hallway. Fig, bargamot, jasmine and freesin scent gently wafting from the toilet. Pills that make your bowel movements smell like bakery fresh cinnamon rolls.