PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

PepsiCo Thinks Its Drinks Aren’t Smelly Enough, Wants To Add Scent Capsules

Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, “I would drink so much more of this juice if it smelled even more orange-y”? Probably not, but the folks at PepsiCo are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened. [More]

British Airways To Start Pumping Signature Scent Into Jet Cabins

British Airways To Start Pumping Signature Scent Into Jet Cabins

How many times have you boarded a plane and thought, “You know what would make this flight even more fun? If there was a signature scent being pumped through the cabin!” Well then maybe you should start flying British Airways, which will reportedly be smelling up their jets in the near future. [More]