Pepsi Giving Away 10 Million Cans Of Sierra Mist Natural This Weekend

Pepsi Giving Away 10 Million Cans Of Sierra Mist Natural This Weekend

For years, Sierra Mist has toiled in the shadow of Sprite. But as we reported last month, PepsiCo is hoping to give the lemon-lime drink a competitive edge by replacing HFCS with real sugar and changing the name to Sierra Mist Natural. In an effort to win people over to their product, PepsiCo plans on giving away at least 10 million cans of the drink to Walmart shoppers this weekend. [More]

Sierra Mist Ditching HFCS For Good, 7Up Getting Reformulated

Sierra Mist Ditching HFCS For Good, 7Up Getting Reformulated

Barring the complete outlawing of fizzy drinks, the Coke vs. Pepsi fight will continue to be the main event in pop pugilism. But what about the albino step-siblings of these cola titans — the lemon-lime drinks? These lesser libations — Sprite, Sierra Mist, 7Up — have seen their ad budgets butchered and their sales sink in recent years. But none of them are willing to go down for the count without at least one last left hook. [More]

Sierra Mist Ad Develops New Meaning Post 8/10

Jonathan Cowperthwait points us to a Sierra Mist commercial set in an airport security line. Our wild guesstimate is that it won’t be seen on TV anymore, strange prescience aside.