This morning, very early in the morning, we were on KTLK in Minnesota talking about, yep, you guessed it, the Grocery Shrink Ray. Clip is here. And earlier this week we were featured in an article in the UK’s Observer.
Is your supermarket the victim of The Grocery Shrink Ray, the force that is shrinking how much product you get while keeping the price the same? Here are three antidotes:
I’m just getting over the first wave of ice cream shrinkage (from 1/2 gallon to 1.75 quarts) when I noticed today that Breyer’s is upping (or rather shrinking) the ante – they’re beginning to roll out 1.5 qt packages!
As the cost of raw materials rises, its not just the food at the grocery store that’s getting smaller and more expensive—restaurants of all kinds are having to do more with less.