7 ounces of Sunchips. (Photo: Coyoty)

Sun Chips Bags Shrink From 10 Ounces To 7 Ounces, Price Stays The Same

Usually, we try to stay at the forefront of Grocery Shrink Ray news, letting you know when we learn that a company has reduced the size of a product while keeping the price the same. Frito-Lay has been rolling out a massive shrinkage of Sun Chips, zapping bags from 10 ounces to only 7 ounces. Removing a third of the chips by weight? Noooo! [More]

This Oscar Mayer Turkey Is Spicier, And There’s Less Of It

This Oscar Mayer Turkey Is Spicier, And There’s Less Of It

Sure, extra spices really add something to a prepared food item. Do they add enough to justify making packages a whole ounce lighter? Well… in the case of this Oscar Mayer shaved turkey that got slightly spicier but lost an ounce, the answer is “probably not.” [More]

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Jif Scoops Two Ounces Out Of Reduced Fat Peanut Butter Spread Jar

Mary Rose happened to notice that her latest jar of Jif reduced fat peanut butter spread was a little lighter than usual. No, it was because the jar itself had lost some weight. Two ounces, or 11% of the total contents of the jar, to be exact. [More]

Angel Soft Toilet Paper Changes Packaging, Shrink Rays Content While They’re At It

Angel Soft Toilet Paper Changes Packaging, Shrink Rays Content While They’re At It

Richard spotted this change to Angel Soft toilet paper while shopping at Walmart. The package has a lovely redesign, but it also no longer brags that it contains “70% more.” Why is that? Well, they’ve shrink rayed the total square footage and number of sheets while keeping the price the same. [More]

Introducing The First Ever Warranty Shrink Ray

Introducing The First Ever Warranty Shrink Ray

We’ve seen many different variations on the Grocery Shrink Ray over the years, but somehow never anticipated this: a Warranty Shrink Ray. A sneaky tipster who works at Best Buy noticed that the same product, a Seagate hard drive for notebook computers, had a lovely redesigned box. And a few years lopped off the warranty. Much like how other products change the size of an item just a tiny bit rather than raising the price, Seagate cut back on the warranty. [More]

Plastic Hanger Shrink Ray Costs You 4 Cents Per Hanger

Plastic Hanger Shrink Ray Costs You 4 Cents Per Hanger

Jeff needed some plastic hangers, and found some at Kmart that cost just a little more than he wanted to pay. But the odd thing was that the signage wasn’t quite right: the price given was for ten hangers, and the packages actually on the shelf contained eight hangers each. Okay, it’s not a big deal. And broken down, only a few cents’ difference per hanger. That doesn’t mean it isn’t annoying. [More]

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Richrecruiter picked up one of those large bottles of Aussie Moist shampoo from Target recently, and noticed that it was smaller than the previous bottle he had purchased. Why, about 20% smaller, but at the same price. The Grocery Shrink Ray is on the attack! [More]

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Lil' Drums Ice Cream Cone Packages Now Even More Lil'

Fans of Nestle’s perfectly dessert-sized mini Drumsticks will be disappointed this summer. While the individual cones have stayed the same size, there are now only ten to a box instead of the former twelve. Update: Nestle let us know that the change is actually the other way around: the package is becoming less lil’, not more. [More]

Shrink Ray Hits Size Of New Single Family Homes

Shrink Ray Hits Size Of New Single Family Homes

When the economy began circling the drain a couple of years back, everything began getting smaller, from the cars we drive to the number of banks we have to choose from. And according to the Census Bureau, even our homes were nailed by the recession shrink ray. [More]

Grocery Shrink Ray: Secret Weapon In The War On Obesity?

Grocery Shrink Ray: Secret Weapon In The War On Obesity?

Consumerists, I think we’ve been wrong about this Grocery Shrink Ray thing all along. We’ve long believed that companies deploy the Grocery Shrink Ray to imperceptibly decrease the amount of product in a package without customers noticing. But maybe–just maybe–there’s a higher purpose. Maybe they’re trying to save us from consuming a precious few calories and use social engineering to get us to snack less over time until at some point we’re hardly snacking at all. Consider this exhibit: the shrinking Double Gulp cups at Chris’s local 7-11 in Maryland. [More]

Why Does Spicy Hormel Pepperoni Cost More Than Original Flavor?

Why Does Spicy Hormel Pepperoni Cost More Than Original Flavor?

The blogger known as HolyJuan made a horrible discovery after purchasing some Hormel brand pepperoni. By purchasing the “Hot & Spicy” pepperoni, he paid the same price per bag for three fewer ounces of pepperoni goodness than the original flavor. What is this nonsense? [More]

Gilette Raises Razor Blade Prices, Then Deploys Shrink Ray

Gilette Raises Razor Blade Prices, Then Deploys Shrink Ray

Greg is unhappy with Gilette, the maker of his favored razor. He writes that first, they raised the prices (at Walmart, at least.) Then the number of razors in each package decreased, from four to three and from eight to six. Will the indignities never end? [More]

Toys Are Not Immune To All-Zapping Shrink Ray

Toys Are Not Immune To All-Zapping Shrink Ray

Alexey has found the ubiquitous Grocery Shrink Ray is also zapping toys. The pictured Imaginarium blocks used to come in sets of 200, as is reflected in the old price tag, barely visible at the bottom of the screen, but has been shrunk down to 150.

Shrink Ray Zaps Jack In The Box Sauce Packets

Shrink Ray Zaps Jack In The Box Sauce Packets

If you want to slather your Jack in the Box grub in sweet & sour sauce you’re going to need to grab more packets, because as Jason spotted in this photo, the amount of sauce in each mini-container has shrunk from 1 ounce to 0.875 ounces.

Northern Hopes You Don't Notice Your Shrinking Toilet Paper

Northern Hopes You Don't Notice Your Shrinking Toilet Paper

Many readers have reported the Grocery Shrink Ray strike on Northern toilet paper, but today Jack and Richard sent us photographic evidence, and even calculations of exactly how much paper consumers are losing out on.

Grocery Shrink Ray Strikes Chocolate Chips, Leaves Recipe Unscathed

Grocery Shrink Ray Strikes Chocolate Chips, Leaves Recipe Unscathed

Reader Mike discovered that Private Selection brand chocolate chips were a recent victim of the Grocery Shrink Ray. However, the company forgot to remove a key piece of evidence after the fact. That, or they’re just trying to sell more bags.

Shrink Ray Turned On Latest Issue Of GOOD Magazine

Shrink Ray Turned On Latest Issue Of GOOD Magazine

The latest issue of GOOD magazine, which arrived in our mailbox yesterday, seems to be equal parts tongue-in-cheek and an actual attempt to save money on printing. To be honest, it’s the first time we ever made it entirely through a magazine in one sitting, so in that sense we kind of like the new format, even if it’s just for one issue. Of note: if your resume sucks, you can enter it in their resume-makeover contest.

Gas And Ingredients Are Cheap, So Why Are Grocery Prices Rising?

Gas And Ingredients Are Cheap, So Why Are Grocery Prices Rising?

With the the cost of ingredients, gas prices, and interest rates dropping, why are food manufacturers continuing to hike prices and shrink products? According to the L.A. Times, supermarkets don’t know, but they’re as pissed as we are.