Netflix says that 87% of its mobile users stream videos from the service for fewer than 10 minutes at a time. After all, it’s hard to keep the attention of a user looking at a small smartphone screen, especially when it competes with incoming texts and other messages. Wireless users may also be reluctant to check out more than a few minutes of video out of fear of hitting their monthly data caps. Problem is, Netflix doesn’t really have any content shorter than 10 minutes. The solution? Go shorter. [More]
