BusinessWeek: "Consumers Are Fighting Back"

BusinessWeek: "Consumers Are Fighting Back"

BusinessWeek’s cover story from their March 3rd issue, “Consumer Vigilantes,” looks at last year’s wave of stories about consumers who took matters into their own hands, either by smashing up a Comcast office with a hammer, starting a “Comcast must die” blog, or sending EECBs to unsuspecting executives. “Frustrated by the usual fix-it options–obediently waiting on hold with Bangalore, gamely chatting online with a scripted robot–more consumers are rebelling against company-prescribed service channels,” BusinessWeek writes. What we can’t figure out is how they got those three guys to actually pose with those goofy masks on—sometimes it’s okay to say no to the photographer.