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Study: Men Swayed By Flashy Colors See Deals Where There Are None To Be Had

Let’s be totally clear here: I have no idea if men are all suckers for flashy colors or whether women or more likely to read the fine print on a deal, no matter the color. But that’s exactly what a new study says — men get all “ooh” and “aah” when a deal is marketed in bright color, whereas women apparently take the time to suss out whether or not they’re actually getting a good price. [More]