The Connecticut Attorney General has announced a lawsuit against Best Buy in regards to a secret internal website that is identical to their public website except for the prices. Consumerist has received reports of this website being used to attempt to trick our readers as recently as March 19, 2007.
In the wake of an investigation launched by the Connecticut Attorney General’s office, Best Buy has finally admitted that the now-infamous “secret intranet” (used to mislead in-store customers about BestBuy’s online prices) exists. The website looks identical to BestBuy.com…except for the prices.
The state attorney general’s office has started an investigation into whether Best Buy maintains a secret intranet site that may have been used by some salesmen to deny customers discounts that appear on the company’s public Internet site.
We applaud the CT State’s Attorney for moving so quickly on this, but wonder if the investigation will have any teeth. As commenter something_amazing pointed out, Best Buy’s price matching guidelines explicitly state that the website does not match store pricing, and the store only matches “a lower advertised price offered by a local retail competitor on the same available brand and model.”