Sears Admits: People Only Come To Our Stores To Park

Sears Admits: People Only Come To Our Stores To Park

This holiday season, Best Buy is embracing their reputation as America’s Amazon showroom in their marketing. It’s not clear yet how well this strategy is working, but another retailer has an ad campaign based on the same concept: embracing and turning around what consumers make fun of them for. This commercial for Sears that’s currently on the air takes a perceived weakness (Sears has vast, empty parking lots) and turns it into a selling point. Kind of. [More]

(Great Beyond)

Sears Even More Doomed Than Usual, Considers Spinning Off Auto Centers And Land’s End

As anyone who has read Consumerist or casually browsed any business section knows, Sears is not doing well. Our ongoing joke for years has been that Sears is a vast anti-capitalist prank, since no business that’s actually out to make money could stay so institutionally awful for so long. Today, the company announced that two of its most viable divisions may get kicked out of the nest: Lands’ End and its auto centers. [More]