search optimization

Google Slaps Overstock.com On The Wrists For Tinkering With Search Results

Google Slaps Overstock.com On The Wrists For Tinkering With Search Results

The search engine police at Google have penalized Overstock.com after finding that the online retailer was artificially boosting its prominence on search results by effectively paying for links on .edu sites. [More]

JCPenney Accused Of Manipulating Google Searches

JCPenney Accused Of Manipulating Google Searches

It’s a constant battle for retailers to draw attention to themselves online, and JCPenney has been winning the fight due to some blatant search engine manipulation. [More]