New ADT Sales Tactic: Cold-Call People, Frighten Them

New ADT Sales Tactic: Cold-Call People, Frighten Them

An ADT salesman had devised (or was at least using) a brilliant tactic: cold-call people and ask them how their ADT systems were working. If they said, “I don’t have ADT,” try to sell them one. What a great idea! How could it possibly go wrong? I mean, other than making people believe that they’ve just been cold-called by a burglar looking for alarm-less homes. [More]