U.S. Car Buyers Seeing Less Difference Between Car Brands

U.S. Car Buyers Seeing Less Difference Between Car Brands

Not so long ago, saying the name of any of the top car brands — Toyota, Chevy, Ford, Honda, etc — conjured up very distinct associated images and preconceptions, especially when compared to the smaller and newer brands on the market. But it looks like that line between champs and challengers is blurring as consumers re-think what they prize in an automobile. [More]