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Aden + Anais Is A Stickler For The Literal Definition Of Friends & Family

How do you define friends and family? Well family, that can be defined by blood if it must be, at least for retailers’ purposes. But what about friends? While some consumers have come to interpret “Friends and Family” discounts as basically “pretty much anyone who finds this coupon and wants to buy stuff from us,” that is definitely not the case at baby product peddlers Aden + Anais. [More]