“Revolvers”—customers who keep a revolving balance on their credit cards—used to be the cash crop for credit card companies. But now more and more of them are turning into expensive charge-offs, and the new CARD act is going to make it harder to acquire those riskier customers anyway. As a result, card companies are beginning to look more closely at the customer who was most hated back in the credit-orgy years: the deadbeat.
After practically inventing the handgun market with the Smith & Wesson .357, the firearms company found itself losing market share in recent years. To regain prominence, S&W set its sights on the basic underlying principle of American consumerism: bigger everything.