A screengrab of what Yelp's new online-ordering system looks like.

Is Yelp’s New Food Delivery Service Cause For Concern?

Earlier today, Yelp announced that it is rolling out online ordering functionality for a handful of restaurants, obviously with the intention of making it available to more businesses on the crowd-sourced review site. But now that Yelp has a vested interest in the success of some of the businesses that users review, it makes us wonder if the site is ultimately doing damage to its own reputation as a source for honest reviews. [More]