Behavioral researcher Paco Underhill has spent his career studying consumer behavior, and has documented it in best-sellers like “Why We Buy.” His real business, though, is advising corporate clients through his Envirosell consulting firm. And he has some very bad news for them. Retailers, he said in a recent interview, are clueless about such basic niceties as offering price-matching in their online and physical stores, and providing a seamless experience between the two shopping venues. [More]
Whaaaaa? The Wall Street Journal says J.C. Penney and Home Depot have been investing in better customer service training, because apparently some egghead thinks it might increase sales. Penney started it back over the holiday shopping season, by giving cash bonuses to employees who improved their customer service scores. Home Depot should be rolling out some new improved customer interaction this month, where cashiers will ask if you found everything you needed and will call up the right department on your behalf if you didn’t. [More]
Embassy Suites plans to launch a site next month that will let people buy sheets, comforters, pillows, coffee pots, and alarm clocks just like the ones in their hotel rooms, reports national hotel paper USA Today. A Hilton executive in charge of the Embassy brand says the company doesn’t plan to make much money off of it and that the items will be priced below retail, but I’m not sure that means you’ll find any bargains. [More]
MasterCard has decided to expand into online retailing, so it’s opened a store that’s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by “tailored,” I mean that the card issuer is using special customer behavior software to predict the things you’re most likely to buy, which it then shows to you. [More]
Mass customization isn’t really that hard to pull off anymore, if a retailer is willing to invest the time building a good interface for customers. BusinessWeek has a slideshow of 10 retailers that let you customize the product before purchasing it. You can buy sneakers, purses, shirts, and even jewelry this way, or if you’re feeling really DIY you can go to a site like Ponoko or Shapeways and have product parts made to order. [More]
Jessica Palmer at the blog Bioephemera recently had a bad run-in with a bookseller on Amazon, which she talks about at great length in a post. The mistake she made, she says, was that she didn’t exercise due diligence in researching the seller for complaints, and she didn’t read through all the many reviews on Amazon to see if the negative ones demonstrated a pattern. But her bigger issue is that there’s still no way to shame a bad retailer the way local news stations do with local brick and mortar stores, which is why it’s so important to stick by your complaints once you make them. [More]
Have you been noticing more and more lately that no matter which online retailer you visit, you have to add the item to your shopping cart to see the price? Blame it on manufacturers, who are taking advantage of a 2007 Supreme Court ruling to be more aggressive about controlling pricing online, writes the New York Times. [More]
Ideally, companies choose to lessen their environmental impact because it makes financial sense, not because it makes them feel good–which is a good thing, since companies don’t have feelings. Today, FastCompany published a slideshow that looks at 12 ways the mega-retailer is trying out various green initiatives. Some of them are more about selling the concept of green to consumers, which is dumb, but the ones that deal with shipping, energy consumption, and market creation are pretty impressive. [More]
Macy’s wants in on the discount department store market, so starting this summer the company will open four outlet stores under the Bloomingdale’s brand in New Jersey, Florida, and Virginia, reports the Seattle Times. Apparently the real Bloomingdale’s sales haven’t been stellar in this economy, so Macy’s is hoping that a discount offshoot will bring in more budget-conscious shoppers. [More]
Yep, it’s another Walmart receipt checker story! At the end of it, the OP asks, “What should I do?” And I sigh. I really don’t know. Don’t shop at Walmart anymore? Try to encourage your friends to not give their business to any company that acts in such a hostile way to honest, albeit uncooperative, customers? Spend a ton of money on a lawsuit that Walmart will use its very deep pockets to fight? [More]
Walgreens told Bloomberg News that the company is looking into selling fresh food and prepared meals–things like salads, cut fruits, and sandwiches. From RetailWire:
Details of the program were sketchy, including when it would launch. [...] The drugstore chain has been in talks with food manufacturers, mentioning Unilever, Nestle and Sara Lee, about creating private-label and branded products for the initiative. [More]
Last week, I mentioned in passing that World Financial Network National Bank, home of more retail-branded credit cards than you can fit in the average wallet, is adding a “paper statement fee” to all of their credit cards. And if you use store credit cards at all, the odds are pretty good that you have a WFNNB card in your wallet. [More]
Gift cards may encourage spending, but they also make it easy for employees to steal, writes the New York Times.
Among the variations of such crimes, cashiers often do fake refunds of merchandise and then, with the amount refunded, use their registers to electronically fill gift cards, which they take. Or sometimes when shoppers buy gift cards, cashiers give them blank cards and then divert the shoppers’ money onto cards for themselves.
If part of your plans this week involve trading in some of your holiday gifts for sweet, sweet cash, you may need to plan ahead. According to the National Retail Federation, 17% of stores have tightened their return policies since the end of last year. What should you know before you try to bring back that magenta scarf or duplicate toy? [More]
The Fry’s store in Renton, Washington, just played a mean trick on at least half a dozen customers. This morning, Jeff successfully navigated through the crowd outside, the crowds inside, and no less than five different lines in order to purchase a 52″ TV. Everything went remarkably smoothly. Well, until the very end. [More]
Pay no attention to those ridiculously cheap TV sets and game systems—also called doorbusters—that retailers use to lure in hordes of holiday shoppers, notes CNN. They’re the equivalent of that little dangly thing anglerfish use to catch food.