Report: More Consumers Want Food That Tastes Good

Report: More Consumers Want Food That Tastes Good

Market research firm Technomic is out with its 2011 Consumer Flavor Report, and one finding is that 53% of consumers say “new and unique flavors” drive their decisions on where to eat, compared to just 42% in 2009. The report’s authors say that “craveability and culinary expertise [are] increasingly relevant to consumers, many of whom say they are more interested in experiencing new flavors as they dine out.” [More]