Universal, Redbox Cut Deal To Maintain 28-Day Rental Delay

Universal, Redbox Cut Deal To Maintain 28-Day Rental Delay

Universal will not follow the lead of Warner Bros. by restricting sales of DVDs to rental services for 56 days. Instead, the studio worked out an extension of its current deal with Redbox that will continue to keep Universal’s discs out of renters’ hands for 28 days. [More]