Almost a year after Reebok settled with the Federal Trade Commission for $25 million over allegations that it had deceptively advertised its EasyTone sneakers, those checks are finally going out to around 315,000 consumers who registered for refunds. [More]
As we mentioned earlier today, among the many pieces of evidence in the FTC’s $40 million settlement with Skechers over deceptive advertising for the shoe maker’s toning sneakers is one claim about a supposed “independent” clinical study undertaken by a chiropractor — who may not have been totally unbiased in his research. [More]
Remember the very very tall man who needed special shoes? Igor has foot problems, at over seven feet tall, and he couldn’t find shoes to fit. The shoes he needed cost $15K, money he didn’t have. But when his story came to light in March, well-wishers ended up donating $37K to his cause. Now Reebok is doing the right thing and offering him the shoes for free. [More]
Now that NFL quarterback Tim Tebow (have ya heard of him?) is moving his field praying to the New York Jets from the Denver Broncos, that means his new set of fans needs green clothing emblazoned with his name. But seems Nike thinks Reebok went about doing that the wrong way — they’re suing, citing unfair competition. [More]
In September, when we figured out that the Federal Trade Commission was about to announce a mammoth settlement with a major shoe company over deceptive “toning shoe” ads, we guessed it was either Reebok or Skechers. Well, we were right about Reebok and it looks like Skechers is preparing for the possibility that it could end up paying out millions to the FTC. [More]
Earlier today, we wrote about the $25 million settlement between the Federal Trade Commission and Reebok over the shoemaker’s misleading ads for its EasyTone line of shoes. And while that $25 million in refunds is a nice slab of cash, it’s chump change compared to what Reebok has spent marketing the shoes — and what it’s earned off their sales. [More]
As we reported yesterday, the Federal Trade Commission was going to announce a huge settlement, involving millions in refunds to consumers, with some big name shoe company over deceptive advertising claims. And today it was revealed that it’s sneaker biggie Reebok that has agreed to fork over $25 million in refunds to buyers of its EasyTone shoes. [More]
With the heathen sports fans in Chicago going a little overboard in celebrating their first Stanley Cup finals in something like 128 years, they recently decked out the famous statue of Chicago Bulls basketball biggie Michael Jordan in a Chicago Blackhawks uniform, complete with a pair of Reebok skate blades attached to his Air Jordans. But somehow, over the weekend the Reebok logo was suddenly stickered over with the Nike “swoosh” logo. Is this good-natured pranksterism or cold, greedy brand management? [More]
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Two years ago athletic shoe giant Reebok announced a recall of 300,000 lead tainted charm bracelets that were given away as free gifts with the purchase of children’s footwear.
Nike said Just Do It. Gatorade commercials show athletes caught in slow-mo, sweating and bleeding the sports drink. Reebok says, “Why hit the wall? It hurts. Run easy.” And “A 10 minute mile is just as far as a 6-minute mile. Run easy.” Sure, it’s the same distance, but it’s not the same workout. Of course, if it’s a difference between running easy and not running at all, by all means, run easy. Sure, people should have fun working out and not get all killer crazy about it. But, if you want to become fitter, you work yourself up to running faster and harder, not easier.