Brad is a daily eater of Sunbelt brand granola bars, so he’s someone who would notice when something changes. As part of a recent rebranding, Sunbelt shrank their bars by quite a bit, increasing the total price per ounce. Reader Brad noticed this and was disappointed. He complained, and got a refund for his trouble. What’s interesting, though, is how the packaging changed in other ways. It’s like the brand got a makeover before it seeks out a classier upscale clientele. [More]
H. is just an ordinary employee of one city’s flagship J.C. Penney store somewhere in America, but tells us that since the company’s “fair and square” rebranding effort began, things are looking grim. According to H, without coupons to lure them in, the customers just aren’t coming, and quiet layoffs have begun. [More]
The marketing geniuses at The Gap seem to have fiddled around with Photoshop for a few minutes and designed a new company logo that’s as bland and uninteresting as jeans and a black t-shirt. It’s not ugly, but it’s not memorable or creative, either. What were they thinking? [More]
Xfinity is Comcast’s new name for itself. We said it sounded like a porno company and you agreed. We tried our best (or at least the best we could do in, like, 15 minutes) to make the logo as porn-o-riffic as possible. You guys took it to the next level. Comcast, here are three new logos for you to chose from.
Close to severing ties with Time Warner and fresh off announcing that they plan to cull almost a third of their work force by the end of the year, AOL has debuted–why not?–a new logo and branding campaign. The new logo has a variety of backgrounds, but always the new name in a sans-serif font: “Aol.” Yes, with the period. [More]
“Names, like fashion trends, often don’t age well,” notes Chadwick Matlin over at Slate’s The Big Money. In this week’s “Broadband” video segment, he looks at Radio Shack’s weird rebranding effort to get people to call it “The Shack,” even though it’s not changing its name, and even though “The Shack” isn’t any better. “Radio Shack has hedged its bets,” Matlin writes, “Splitting its identity in two and not choosing either. What’s worse, neither is especially impressive, or especially modern.”
This here is a box of Streit’s “ThinkBread,” a “big cracker” that is “ideal for people who prefer an active and healthy life style.” We’re no Talmudic scholars, but we swear this is one big cracker we’ve seen before. Let’s see…. It’s made by Streit’s, a matzoh company. It comes in a matzoh box. It looks like matzoh. It tastes likes matzoh. So, ma nishtanah; what is it?
Can there be any sadder indication of our toilet-water economy than a dollar store that references its own happier, cheaper past? This New York City dollar store has pulled down its old sign, “Everything 99¢ Or Less,” and rebranded.