Track How Customers Move Around Real-Life Malls With The ‘Physical Cookie’

Track How Customers Move Around Real-Life Malls With The ‘Physical Cookie’

Cookies are small files that websites store on your computer so they can identify and remember you. They can do useful things, like keep you signed in to a site, or annoying things, like make what seems like every ad bar across the entire Internet show you ankle boots after just one Zappos search. What if that technology could follow you into real life? [More]

Apple Will Prevent Businesses From Tracking iPhone Users Via Wifi

Apple Will Prevent Businesses From Tracking iPhone Users Via Wifi

Remember when Nordstrom began tracking customers’ movements in and out of their stores by using smartphones’ individual Media Access Control (MAC) addresses if those phones tried to connect to in-store wifi, then abruptly stopped when the public found out about it? App developers say that Apple is ending such tracking in the next version of its mobile operating system by randomizing MAC addresses. [More]