Apple Will Prevent Businesses From Tracking iPhone Users Via Wifi

Apple Will Prevent Businesses From Tracking iPhone Users Via Wifi

Remember when Nordstrom began tracking customers’ movements in and out of their stores by using smartphones’ individual Media Access Control (MAC) addresses if those phones tried to connect to in-store wifi, then abruptly stopped when the public found out about it? App developers say that Apple is ending such tracking in the next version of its mobile operating system by randomizing MAC addresses. [More]