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media whoring
5 Pieces Of Info To Keep Sacred, Or Lose Your Shirt
I've got a little piece on the "five pieces of information to keep sacred" in the August 2009 issue of Reader's Digest. They're:- credit card number
- social security number
- mother's maiden name
- debit card number and PIN
- bank passwords and logins
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consumer action
Ben Popken's Consumer Satisfaction Reader's Digest Article Online
My Reader's Digest article on getting consumer satisfaction is up online. It's chock-full of tips for being a savvy consumer, illustrated with real world success stories you first read on this site, stories like Mona "Hammer Granny" Shaw, Lona "I have a situation that you are going to fix for me today" Nicholle, Anne "Give me a reason to stick around" Braswell, and the little old lady WaMu hit with 20 overdraft fees. I break down techniques like Town Crier, Executive Email Carpet Bomb, Threaten to cancel, Dictate the Options, and Calling the Executive Suite as escalated customer service problem solving options when traditional methods fail. Check it out!
Satisfaction Guaranteed: The guerrilla guide to getting what you paid for (without getting arrested) [Reader's Digest]
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media whoring
My Article In Reader's Digest, Interview In GOOD Magazine
I have a ~2,300 word article in the May issue of Reader's Digest called, "Consumer Relief: How To Get What You Pay For." It's all about kicking butt as a consumer and getting what you deserve from customer service. You may recognize several of the anecdotes as many of them came directly from reader stories originally posted on The Consumerist. I haven't seen it myself yet and it doesn't seem to be online yet but people tell me it came out nicely. And if you just can't get enough Consumerist.com appearing-in-print action, there's also an interview with me in GOOD magazine out this month as well. -
reader's digest
Consumerist in Readers Digest
Turn to page 19 on the October issue of Reader's Digest, easily found in your doctor's waiting room. More » -
1965
Best Shop Clerks of 1965
Obsessive Consumption points us to a fantastic vid by Reader's Digest presenting the very best check out gals of 1965. Note the intelligence in their eyes far greater than their menial task. Note the copies of Reader's Digest in the background. A classy effort.
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