Back in June, McDonald’s was mum on whether or not there was truth to reports that it would up the beef in its Quarter Pounder. Today, we received confirmation as the company has officially added 0.25 ounces to the burger. But now that there’s more meat between the buns, will it mean more money from our wallets? [More]
quarter pounder with cheese
McDonald’s Beefing Up Its Quarter Pounder Patty
By 6.26.15
Earlier this year, McDonald’s announced it would revamp its burger process by searing the beef and toasting the buns. Apparently, though, that’s not enough for the Golden Arches, so more changes are in store: adding meat to the quarter pounder. [More]
Creating A Burger Optimized For Photos, Not For Eating
By 6.20.12
McDonald’s Canada is currently in the midst of a fascinating marketing campaign called “Your Questions.” They’ve solicited questions from the public about McDonald’s products, and are….actually answering most of them, clearly and honestly. Sure, there’s still some marketing speak in there–a questioner who wonders why products are so high in fat and calories is asked, “Have you tried our Fruit ‘n Yogurt Parfait yet?” but the overall goal appears to be clearing up misconceptions and urban legends about McDonald’s products. Which is where this video of food stylists creating the Platonic ideal of a quarter pounder with cheese comes in. [More]
