Michigan Bars Using Coasters With QR Codes To Help Drunk People FInd A Ride Home

Michigan Bars Using Coasters With QR Codes To Help Drunk People FInd A Ride Home

There will be lots of green beer going down (and unfortunately coming back up) the throats of drinkers around the country this weekend. But a new initiative in Michigan is hoping to keep drunk bar-goers from getting behind the wheel by giving them a way to find the number for a nearby taxi service. [More]

Study: College Students Have No Idea What To Do With QR Codes

Study: College Students Have No Idea What To Do With QR Codes

In spite of the fact that every bit of marketing targeted at teens and college students seems to come with some sort of QR code for this smartphone-happy demographic to scan, a new study says that most college students don’t know what to do with the codes and have no interest in ever scanning them. [More]

Toys R Us Mystery Deal Not So Mysterious, More Frustrating

Toys R Us Mystery Deal Not So Mysterious, More Frustrating

Caty wasn’t trying to scam Toys ‘R’ Us out of fifty bucks. She saw an interesting promotion in the store’s newspaper circular that required scanning a QR code in the ad and seeing what the “mystery deal” might be. She scanned the code, saw that it gave her a sweet deal on a game bundle, and headed over to the store. There she found empty shelves and employees who claimed that the deal had been a “mistake” and Caty had failed to follow a rule that wasn’t on the newspaper circular. [More]

Buy Groceries From Giant QR Code Wall In Subway Station

Buy Groceries From Giant QR Code Wall In Subway Station

As you wait for the subway to arrive, thoughts of errands drift through your head. Pick up medicine from the pharmacist, get package from the post office, and go get the groceries. In South Korea, Tesco has been experimenting with a system that lets you take care of that last one, right while you’re on the subway platform. It’s a wall-length billboard with photorealistic images of essential supermarket supplies. You take a picture of each item you want, grabbing its QR code, place your order, and Tesco will deliver it to your door. [More]