This is almost everything you need know about DS-MAX (now known as Innovage), the super-shady multi-level-marketing group whose business practices seems to have inspired the Midtown Promotions office we’re looking into. It’s culled from an excellent post over at DS-MAX: The Aftermath:
You too can work for an energy supplier and seize a piece of this exciting money-making opportunity! At least, that’s what the Craigslist ad told us.
You may know well the great promise of Network Marketing.
We love the part where they say the amount of money you can make from this depends on,
The timing of entry of the networker into the company growth curve.
aka, it’s better to be at the top of the Ponzi scheme. For the uninitiated, network marketing is just another name for multi-level-marketing (MLM), structurally similar to a pyramid scheme, except usually there’s an actual product being sold. Employees get money for selling products, and for signing up new recruits. A cut of your commission flows up to the guy who signed you up, and you get a cut of your recruits’ commissions, and so on up the pyramid. The FTC ruled that MLM isn’t illegal per se. Often they’re set up so the people on the very bottom don’t make much, or even end up losing, money. Amway is a famous example.
Ramit has a neat post on how Network Marketing and Multi-Level Marketing (MLM) are nothing more than a pyramid scheme in a cheap suit.