There’s a limited number of women who are interested in spending between $200 and $400 for a purse, and that market is becoming more crowded. What’s a company like Coach to do in the face of falling sales and falling profits? Sell more expensive bags targeted at more affluent customers, of course. [More]
Kristie wanted a specific bag, in a specific size, and ordered it directly from Louis Vuitton. They sent her correct item, but in the wrong size. They had sent her the Speedy 25, which costs $25 less and is quite a bit smaller. The company sent her a pre-paid shipping label so she could return the bag and they could correct their mistake. Two weeks later, she received the same box back, with a letter informing her that the bag had obviously been used, and they wouldn’t accept the return.