Surely you’ve asked yourself when seeing a flashy public marriage proposal, “what would happen if the person being asked said ‘no?’” The marketing peeps over at baseball’s minor-league New Britain Rock Cats wondered the same thing. So they staged a fake proposal during a fan trivia contest to find out how the crowd would react…and to get the video shared far and wide. [More]
Spirit Airlines, holding a “Threesome Sale”, is apparently desperate for attention and I guess we’ll just have to give it to them. In this sale, members of the $9 Club get fares from $3 each way, seat upgrades for $3, and $33 for 33 hours. This comes on the heels of their last titillatingly titled marketing push, the “M.I.L.F sale,” which simply meant “Many Islands Low Fares,” and in no way, shape, or form, referenced American Pie. Now, before you get all outraged, remember that this is called “targeted marketing.” If you’re buying tickets for $3, classiness is probably not the first thing on your mind. I can’t wait for their next sale. I hear their marketing teams is busy coming up with clever acrostics for “gangbang.”
What? Milfs for sale? If you go to their website, there it is spelled nice and big for you, M.I.L.F.(many islands low fares). Is this an attempt to be clever and comical, or are they that uninformed?
The email attracted a bit of media coverage, and now Spirit is claiming that they have no idea (wink, wink) what a MILF is, and that the executive that approved the promotion is British. (Apparently, British people don’t have movie theaters or internet connections, the poor things.) Asked whether or not the airline knew the acronym was offensive, Juan Arbelaez, the director of communications for the company’s Latin American market, told ABC News:
According to the Chicago Sun-Times:
“Target Corp.’s policy of prohibiting Salvation Army bell ringers on its property will remain in force this Christmas season, but the Minneapolis-based retailer said Tuesday it will donate $1 million to launch an online version of the Salvation Army’s Angel Tree program.