Advocacy Groups Claim Companies Are Using Online Games To Turn Kids Into Tiny Marketers

Advocacy Groups Claim Companies Are Using Online Games To Turn Kids Into Tiny Marketers

Playing a game online might seem like an innocent enough activity for a kid, but what if said game is run by McDonald’s and asks for the child’s email address at the end, while encouraging them to share the experience with their friends? That sounds a lot like marketing to kids and using them as tiny marketers without parental consent. So say advocacy groups that are urging the Federal Trade Commission to crack down on companies soliciting email addresses from kids. [More]