Online marketers are constantly trying to game the system by leaving puffed up reviews for their own products on online shopping sites. But they often leave tracks behind. One of the biggest is “marketing speak,” turns of phrase and words that no human would ever use to describe an actual experience they had. Coupon Sherpa says to look for the following red flags: [More]
As review blogs have emerged, seizing marketshare and mindshare away from traditional publications, it’s become the Wild West out there as far as journalistic ethics are concerned.
Instead of paying outsiders to give their products fake positive reviews on Amazon product pages like Belkin and other companies, DeLonghi cut out the middleman. Their communications manager, Tara Carpenter, simply went on Amazon and gave a variety of DeLonghi products five-star rave reviews herself.
Jeff at LDOPA.net bought a new bagless Hoover Fusion vacuum and gave it a little test drive.
What is this fell odor wafting out our Garnier shampoo bottle? Garnier products are great, especially the gel (oh my gawd, yes!), so we were surprised to open it this morning, having previously used it with no smelly problem at all–and gag.