Our sister site, Jezebel, has posted something awesome about the product placement that’s infiltrated the teen lit genre. One particularly sad example features a character called “Mackenzie Blue” whose tastes seem to be for sale before the books have even been written.
Sir Richard was seen briefly in the original film, passing through an airport security scanner, but can only be seen from behind in the new edit.
Why bother to pay for product placement when you can just make a whole damn movie? Burger King and Crispin Porter & Bogusky agree and have announced their intention to bring the burger to the big screen.