Companies fork over untold piles of cash to have their products featured on a TV show or in a movie — even going so far as to digitally insert ads in the far background of a sitcom rerun, but there are some cases where brands would probably rather not be identified with what viewers are watching. [More]
Usually corporations are positively begging, by way of advertising dollars, to get their products placed in the movies. But although Denzel Washington might enjoy its beer, Budweiser doesn’t want the actor slugging away at one while driving a car in his new movie Flight. Anheuser-Busch has asked Paramount to either take the Bud logo out or cover it up somehow. [More]
Transformers: Dark of the Moon is probably the best Shia LaBeouf movie released in the last year that also features big robots. And while that alone might make it worthy of an award, the film has also been singled out for its efforts to cram brands down viewers’ throats. [More]
Watching TV has turned into a game of “spot the product placement,” one that isn’t really a game because it’s all too easy to notice when your favorite characters are suddenly touting the video camera capabilities on their cell phones. So who had the most instances of product placement in 2011? [More]
Remarkably, no one at ClearChannel Advertising seems to have realized that it might be a bad idea to post a giant ad for a zombie-themed television program on the exterior wall of a funeral parlor. That’s precisely what happened in the town of Consett in England. The advert for post-apocalyptic drama The Walking Dead has now been taken down, and the company responsible has apologized, but how on earth did this happen in the first place? [More]
If they gave out Oscars for product placement ubiquity, Apple would have taken home the prize Sunday. The company not only does a lot of product placement, but places wise bets on box office winners, beating all competitors by showing up in 10 of the 33 movies that took the top spot at the box office in 2010. [More]
Even though it didn’t put up much defense as Blake Griffin posterized it during Saturday’s NBA slam dunk contest, the Kia Optima became much more desirable after Griffin used it as a prop. [More]
Even though Coors Brewing Company didn’t pay Walt Disney Pictures to place a beer can in the PG-rated movie Tron: Legacy, the can still ended up in there somehow. Whether or not Coors masterminded the appearance, one could argue that Coors is marketing its beer to underage viewers. [More]
I found these plastic shot glasses nestled among the crayons and glue sticks in the back-to-school section of my local Walmart. I’m not sure what it implies. Do college students use Elmer’s Glue now?
My friend with several school-aged children saw it differently, noting, “That might be what I need to survive back to school shopping.” For the parents. Brilliant.
Someone at Steve’s Walgreens knows that marketing table tennis balls to beer pong users is smart business. The little suckers have a way of getting lost amid the drunken mayhem of late-night competitions, so beer pong players make excellent repeat customers. [More]
Gibson snapped this photo at an Oregon Quality Food Center that seems to indicate the aisle stocker did some time at frat parties. He wishes he’d noticed the display before he went out of his way to buy ping pong balls. [More]
In an age of skyrocketing budgets, movie studios are looking for any edge they can to make sure they cover their costs. According to the New York Times, those fears have led to partnerships with advertisers that develop at the concept stage, and advertisers have a hand in forming the plot of the film. [More]
Would You Take Your (Really Hot) Kid To The Abercrombie & Fitch Emergency Department And Trauma Center?
The once-popular—surely it isn’t still?—teenaged sexpot clothing store Abercrombie & Fitch is shelling out $10 million to build a new emergency room and trauma center at Nationwide Children’s Hospital in Columbus, Ohio. Now a group is speaking out against the idea of prominently naming the kids’ ER after the store, which the hospital has been hinting at in announcements. The reason the hospital is called “Nationwide Children’s Hospital” is because Nationwide Insurance gave it $50 million. Up next: the Budweiser End Zone Birthing Center, and then the American Apparel Teenaged Pregnancy Wing.
Our sister site, Jezebel, has posted something awesome about the product placement that’s infiltrated the teen lit genre. One particularly sad example features a character called “Mackenzie Blue” whose tastes seem to be for sale before the books have even been written.
Sir Richard was seen briefly in the original film, passing through an airport security scanner, but can only be seen from behind in the new edit.
Why bother to pay for product placement when you can just make a whole damn movie? Burger King and Crispin Porter & Bogusky agree and have announced their intention to bring the burger to the big screen.