Diapers, diapers everywhere...

Explosion At Japanese Chemical Plant Results In Run On Diapers In North Texas

Over the weekend, there was an explosion inside a chemical plant in Japan. So it only makes sense that the parents of youngsters in North Texas are buying oodles of diapers. [More]

This Mr. Clean Label Helps You Brush Up On Basic Math Skills

This Mr. Clean Label Helps You Brush Up On Basic Math Skills

Have you ever looked at a 80 oz. bottle of Mr. Clean and puzzled over how many 40 oz. bottles of Mr. Clean would go into this larger size? Probably not, but this label clears up the math question no one really needed the answer to. [More]

Market Researchers Want To Literally Read Your Mind

Market Researchers Want To Literally Read Your Mind

People lie. What we want isn’t always what we say we want. This poses a problem for marketers, who depend on market research before launching new or redesigned products. Researchers have learned that people in focus groups tend to tell the authority figures running the test what they think the tester wants to hear. They say that they’re interested in products without considering whether they would actually buy them. They say that something draws their eye when it really doesn’t. Fortunately, technology has caught up with our lies. Market researchers can now track subjects’ retinas to see what products really draw their eye, analyze barely perceptible involuntary facial expressions, and even monitor brain waves to see which choices elicit happy thoughts. [More]

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Shrink Ray Zaps Aussie Shampoos, Somehow Makes Them Look Bigger

Procter & Gamble’s Aussie brand of hair care products have been redesigned, and with that came a shrink raying of their larger pump shampoo  bottles, from 33.8 fluid ounces to merely 29.2. Only notice how the elegant curves and narrower bottle make the new version look larger, not smaller.  [More]

Five Big American Businesses Teaming Up To Develop Plant-Based Plastic

Five Big American Businesses Teaming Up To Develop Plant-Based Plastic

Coca-Cola might be super proprietary about its secret soda formula, but when it comes to sharing technology that could help the earth, it’s willing to to spread the wealth with other big American businesses. Coca-Cola, Ford, Heinz, Nike and Procter & Gamble announced today they’ve teamed up to work on how to develop plant-based plastic material. [More]

New Tide Pods Box Will Aim To Keep Kids From Feeding On Detergent

New Tide Pods Box Will Aim To Keep Kids From Feeding On Detergent

It looks like 2012 is the year of Tide. First, it was revealed that the detergent is being heisted for use as currency by unseemly folks. Now the makers of Tide are having to change their packaging for Tide Pods because kids want to put the colorful, shiny detergent packs in their mouth. [More]

P&G Apologizes, Has An Actual Reason For Old Spice Deodorant Shrinkage

P&G Apologizes, Has An Actual Reason For Old Spice Deodorant Shrinkage

Consumerist reader Jordan recently copied us on an email he wrote to Procter & Gamble, shaming them for performing the grocery shrink ray on his favorite Old Spice deodorant. But before we could even post his tale of outrage, he received a reasonable explanation and an apology from P&G. Imagine that! [More]

Crest Pro-Health Mouthwash Still Taking Out Tastebuds

Four years after we first published stories about Crest Pro-Health mouthwash doing scary things to people’s mouths, the product is still on the market. And it’s doing scary things to customers’ mouths to this day, 48 hours per day. One of those customers is reader Maria’s mom, who lost her sense of taste after using the product. A week later, she still wasn’t interested in eating. [More]

Iams & Other Dog Foods Recalled Over Mold Concerns

Iams & Other Dog Foods Recalled Over Mold Concerns

Two apparently separate dog food recalls have been issued in the last 24 hours — one by Procter & Gamble’s Iams brand, the other involving several regional brands produced by agribusiness colossus Cargill — that both involve the same concern over an unfriendly mold being present in your furry best friend’s food. [More]

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Large Bottles Of Aussie Shampoo Now Somewhat Less Large

Richrecruiter picked up one of those large bottles of Aussie Moist shampoo from Target recently, and noticed that it was smaller than the previous bottle he had purchased. Why, about 20% smaller, but at the same price. The Grocery Shrink Ray is on the attack! [More]

How Much Of P&G's Ariel Laundry Detergent Should You Really Use?

How Much Of P&G's Ariel Laundry Detergent Should You Really Use?

Here’s a quick quiz: If you use Procter & Gamble’s Ariel USA laundry detergent, should you use 1/2 cup, 1/4 cup or 1/5 cup of detergent for a medium-size load of laundry? [More]

This Is What Happens When You Put Ivory Soap In The
Microwave

This Is What Happens When You Put Ivory Soap In The Microwave

We’re not sure who first thought it would be fun to zap Ivory soap in the microwave, but it looks really fun. The famed air pockets fill with steam, forming a massive soapsplosion. Frequent photo contributor Ecstatic Mark snapped this picture of the result when he nuked a small chunk of soap, about the size of the one on the left. If you don’t have both Ivory and a microwave handy, you may be wondering what that looks like while it’s microwaving. Wonder no more. [More]

Finally, A Feminine Hygiene Product Ad Acknowledges The Existence Of Blood

Finally, A Feminine Hygiene Product Ad Acknowledges The Existence Of Blood

Finally, an American ad for feminine hygiene products implying that shed uterine linings are not a thin blue liquid. This print ad for Procter & Gamble’s Always brand acknowledges, if only in the form of a tiny red dot, what actually happens to the pads that they once marketed by showing women doing cartwheels in white pants. Or something. [More]

With $4.6B Spent, Procter & Gamble Remains The Country's Largest Advertiser

With $4.6B Spent, Procter & Gamble Remains The Country's Largest Advertiser

Procter & Gamble may only be #26 on the Fortune 500 this year, but that hasn’t stopped the company from once again outspending all other U.S. advertisers by nearly $2 billion. [More]

Procter & Gamble Agrees To Settle Lawsuit Over Pampers Dry Max Diapers

Procter & Gamble Agrees To Settle Lawsuit Over Pampers Dry Max Diapers

Last spring, the internet was lit up with reports that Pampers Dry Max diapers cause rashes, burns, sores, and boils on the babies who wear them. And though at least one study could find no link between the nappies and the babies’ blemishes, Pampers parent company Procter & Gamble has agreed to settle a class-action suit involving the product. [More]

At Procter & Gamble, 100 Is Pretty Much The Same Thing As 40

At Procter & Gamble, 100 Is Pretty Much The Same Thing As 40

Sure, all sensible Consumerists know that bottled water is a terrible idea for the planet and for your wallet, and all of the cool kids filter their own tap water at home. Reader Bob is wise enough to know this, and he recently purchased a Pur filtration pitcher that came with an extra filter that can filter 100 additional gallons of water. Or maybe 40. See, unlike the people in charge of writing the copy on boxes of Pur pitchers, Bob knows that 40 is much less than 100. [More]

Procter & Gamble In Class-Action Suit Over Alleged Nerve
Damage From Overexposure To Zinc In Fixodent

Procter & Gamble In Class-Action Suit Over Alleged Nerve Damage From Overexposure To Zinc In Fixodent

Procter & Gamble is currently involved in a class-action lawsuit that claims the zinc in its Fixodent denture adhesive can eventually lead to debilitating nerve damage for some users. And a new report from ABC News asks whether or not the company crossed an ethical line with regard to a report associating excessive exposure to zinc-containing denture cream with neurological disease. [More]

Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media

Procter & Gamble Washes Hands Of Soap Operas To Focus On Social Media

After pioneering soap operas as ad vehicles for its cleaning products, Procter & Gamble — which cranks out Gain detergent, Head & Shoulders shampoo and Old Spice deodorant, among other products — has stopped producing long-running daytime serials to focus on social media. P&G-produced Guiding Light went dim last year, and As the World Turns stopped turning in September. [More]