(petitepanoply)

Coty Seals The Deal To Take 43 Beauty Brands Off Procter & Gamble’s Hands For $12.5B

A new look can be expensive, but hey, sometimes you’ve just got to shell out a few billion or so to try out some new cosmetics, right? After earlier reports that it might be in the buying mood, Coty Inc. announced today that it’s shelling out around $12.5 billion to bring 43 Procter & Gamble beauty brands into its company fold. [More]

(Mike Mozart)

Report: Coty Will Acquire Procter & Gamble’s Beauty Brands

Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran. [More]

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Dawn Shrinks Dish Soap 2 Ounces, Plasters Bottle With ‘2X More’

Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what? [More]

(Mike Mozart)

Detergent Pod Poisonings Increase, Even After Changes To Packaging

In spite of efforts by manufacturers to make their laundry detergent pods look less like candy in a jar, the number of poisoning incidents related to these products continues to grow. [More]

That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge

AMC

Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]

(Mr. Jose Gonzalez)

Amazon Wants You To Shop On The Toilet

Great news for hardcore multi-taskers: Amazon and Procter & Gamble are teaming up to deliver highly relevant ads to consumers while they sit on the toilet. They won’t just show advertisements to this captive audience, though: the placards will also have barcodes that people with Amazon’s smartphone app can scan as virtual coupons for Procter & Gamble products. [More]

(Sh4rp_i)

Procter & Gamble Is Planning To Ditch Its Duracell Battery Business

Here’s to hoping Duracell has enough battery power to move on with its life after a breakup: Procter & Gamble announced today that it’s planning to ditch its Duracell business, as part of a move to trim down its roster of consumer brands. Duracell will become a separate company, with shareholders getting the option to exchange some or all of their P&G stock for a stake in the new venture. [More]

Procter & Gamble Removes Microbeads From Toothpastes, Still Insists They’re Safe

Procter & Gamble Removes Microbeads From Toothpastes, Still Insists They’re Safe

Microbeads are little plastic beads that appear in face washes, toothpastes, and other personal-care items. They aren’t so beautiful for America’s waterways, where the tiny beads could end up in the stomachs of the fish and fowl we like to gaze at and eat. Some lawmakers want the beads banned, but Procter & Gamble is the latest personal-care products company to dump them voluntarily. [More]

(m01229)

Crest Confirms It’s Distancing Itself From Scandalized NFL

Earlier today, we told you that Procter & Gamble’s Crest toothpaste brand had reportedly backed out of its deal to sponsor the upcoming Breast Cancer Awareness Month initiative with the NFL because of the recent domestic violence scandals that have rocked the league. Now, the folks at Crest have confirmed they will not be part of this year’s campaign with the NFL. [More]

(Xavier J. Peg)

Procter & Gamble Reportedly Cancels NFL Breast Cancer Awareness Promotion

The nation’s largest TV advertiser, and the company that makes many of the products in your bathroom, has reportedly decided against sponsoring the NFL’s annual breast cancer awareness initiative in the wake of numerous allegations of domestic abuse against players. [More]

(@koeperkirmes on Twitter)

P&G Apologizes For Unintentional Neo-Nazi Codes On Laundry Detergent In Germany

When you’re a global company, you’re going to have global problems. But perhaps there could’ve been a few more eyes/brains on a packaging campaign for Ariel laundry detergent from Procter & Gamble in Germany that featured a large white soccer jersey with a large “88” on them. See, because that’s a neo-Nazi code, if you’re in the know. [More]

Gillette Wants To Sell You A Fancy New Razor That Works With Older Blades

Gillette Wants To Sell You A Fancy New Razor That Works With Older Blades

The Gillette business model is now a legend selling an item inexpensively or giving it away for free, then selling customers a more profitable item that they need to keep that item going. Think of razors and disposable blades, inkjet printers and cartridges, or free mobile phones tied to long service contracts. Now Gillette is changing its time-honored business model a little, and selling the FlexBall razor, which accepts a variety of blade cartridges. [More]

Fluoride And Fudge: Crest Introduces Chocolate To Toothpaste

Fluoride And Fudge: Crest Introduces Chocolate To Toothpaste

Remember when Procter & Gamble cruelly taunted the Internet with the prospect of bacon-flavored mouthwash? It was all an April Fool’s Day joke, but seemed just plausible enough to be real. We wanted it to be real. Now the same company is offering another oral care product that seems too amazing and can’t possibly be real: chocolate toothpaste. [More]

Procter & Gamble Was Testing Opaque Detergent Pod Jars Before U.S. Launch

Procter & Gamble Was Testing Opaque Detergent Pod Jars Before U.S. Launch

Since detergent pods hit the market back in 2012, authorities (and Consumerist) have been warning consumers to keep the products far, far away from children who might mistake them for candy. Procter & Gamble reports that incidents of young children poisoned by Tide’s detergent pods are way down. Public awareness probably helped, but putting them in jars that make them look less like candy has helped a lot more. [More]

Grandmother Of Poisoned Boy Asks Procter & Gamble To Stop Making Tide Pods Look Like Delicious Candy

Grandmother Of Poisoned Boy Asks Procter & Gamble To Stop Making Tide Pods Look Like Delicious Candy

Since their introduction in 2012, Tide detergent pods have been a lightning rod for controversy. Initially packaged in clear plastic, candy jar-like container, the glossy, orange, blue and white pods tempted an alarming number of children into taste-testing them. Procter & Gamble, the makers of Tide, have subsequently made the packaging opaque and more secure, but one woman who says her grandson almost died after biting into a Tide pod says more can be done to make the product less yummy-looking to children. [More]

(Andrew)

Shrink Ray Blasts Old Spice Deodorant, Leading To Stench And Sadness

Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product. [More]

(Scope Facebook page)

Scope ‘Introduces’ Bacon Mouthwash With A Mint Finish Just Before April 1st

Do you know what’s wrong with the current oral hygiene products market? Not enough bacon. In what has got to be an early April Fool’s joke, Procter & Gamble has joined the global bacon obsession. Yesterday they announced a new flavor of Scope mouthwash flavored like the famed pork product. It tastes like bacon, but leaves your breath minty fresh. If that’s even possible, the existence of Scope Bacon is a disturbing bit of flavor chemistry and we have to try it right now. [More]

(jimlittle2)

How Tide Became An Underground Currency

Everyone loves Tide, from the toddlers who gobble detergent pods to the criminals who boost it and sell it illegally. Some people even do laundry with it. The real question at the core of the Tide trade is this: How did bottles of brand-name detergent become a de facto currency? Why this brand, Tide? Where do the bottles come from, and who is the end consumer who actually pours the Tide in their washer? [More]