Getting thousands, maybe millions of Internet users to view, like, share, and talk about your product isn’t easy. Any number of companies have tried to anonymously post “viral” content in the hope that it will spread quickly (and without having to pay for additional ads). And following a rash of funny/interesting Pringles photos popping up on Reddit, some users claim it’s a blatant marketing gimmick. [More]
Joe is a fan of Multi-Grain Pringles, and he noticed something interesting when he bought a new can. Everything had changed. The snack had slightly different ingredients, different packaging, and of course…had been ever so slightly zapped by the Grocery Shrink Ray. [More]
Candy corn-flavored Oreos just weren’t enough horror for the snack-industrial complex this season. No, they had to go farther, push forward, and inflict new horrors on the noshing public. That horror: dessert Pringles. Specifically, holiday-themed flavors like pumpkin pie spice, white chocolate peppermint, and cinnamon and sugar. Well… the flavor of Pringles can be effectively described as “flavoring powder and salt,” so maybe these new offerings won’t be so bad. Maybe? [More]
In an attempt to make their company one big, happy, snacky family, Kellogg is shelling out $2.7 billion in straight-up cash to buy the Pringles line from Procter & Gamble. As long as they don’t try to take the chips out of the can or do anything else drastic, not much should change so far as the munching experience. [More]
Procter & Gamble continued its move away from the food industry, selling Pringles canned potato chips to Diamond Foods Inc. In recent years, P&G has rid itself of Folgers Coffee, Jif peanut butter, Sunny Delight orange drink and other food properties. [More]
Reversing an earlier decision, Britain’s Lord Justice Robin Jacob has ruled that Pringles are, indeed, potato chips. The decision means Pringles parent Procter & Gamble will be stuck paying $160 million in back taxes. P&G had insisted that the chips lack enough “potatoness” to qualify as a potato-based product (and be taxed as such), but the Judge disagreed, leaving it to philosophers and nutritionists to determine what exactly qualifies as the “essence of potato.” We kind of feel for P&G on this one. We love that crunch, and the way they stack so neatly in the can, but if we want real potatoes, a Pringle isn’t likely to be our first choice.
Seeking to evade a 17.5% sales tax, lawyers for Procter & Gamble successfully argued that Pringles aren’t actually potato chips. Even though all Pringles containers are clearly marked “Potato Crisps,” Procter & Gamble’s lawyers argued that “Pringles don’t look like a chip, don’t feel like a chip, and don’t taste like a chip.”
The man who invented the Pringles canister died recently, and, as per his request, a portion of his ashes were interred in a container of Pringles. [AP]
So I told the flight attendant “no thanks” to the dinner — but instead, I said, I would like a can of the Pringles that, as I’d heard over the P.A., were being offered for sale in coach.