UPDATE: A rep for Amazon tells Consumerist that while the new service was only available in the 10001 Manhattan ZIP code when it launched this morning (and of this writing), the company is adding other areas of the city throughout the day.
Here’s a hypothetical: You wake up one morning to find that you’ve run out of toothpaste, what do you do? Sure, you could walk the two blocks to the local drug store and pick up a box. Or if you’re an Amazon Prime member you could just sit on the couch and wait an hour for some paste to be delivered, that is, as long as you live in a small section of Manhattan and feel like paying a shipping cost double that of the toothpaste. [More]