Take Currency Symbols Off The Menu, Restaurant Patrons Spend More

Take Currency Symbols Off The Menu, Restaurant Patrons Spend More

Have you ever noticed that the menus in nice restaurants leave the currency signs off prices, or spell them out in words rather than Arabic numerals? The intended effect is pretty much what you would assume – to remove the association between prices on the menu and actual money. Now, there’s actual academic research showing that half of this theory is true.

Walmart Rolls Back Price By $1.11

Walmart Rolls Back Price By $1.11

Back in November, Walmart slashed the price on this sewing machine by 13 cents. Now they’ve pulverized it by another $1.11! OH MY GOD WE LOVE YOUR EVERYDAY LOW PRICES SO HOT! — BEN POPKEN

Walmart Rolls Back Prices By 13 Cents

Walmart Rolls Back Prices By 13 Cents

Analysts noted that Walmart set the pace this shopping season with four consecutive price point drops. But maybe they should be looking at how much those drops were by…. — BEN POPKEN