Banquet Finds Grocery Shrink Ray Isn't Enough, Hikes Price As Well

Banquet Finds Grocery Shrink Ray Isn't Enough, Hikes Price As Well

Banquet Foods wasn’t satisfied with reducing the size of their mac & cheese meals by a third, from 12 ounces to 8 ounces. They also increased the price, notes our reader Richard, who confirmed the price hike at both his local Seattle supermarket and at Walmart (although Walmart’s prices were lower in both versions). Funny, we thought the whole argument for the shrink ray was that it protected consumers from paying more.