If You Don't Want An 'Optimized' Laptop, Best Buy Won't Sell You Any Laptops

If You Don't Want An 'Optimized' Laptop, Best Buy Won't Sell You Any Laptops

Was it really almost a year and a half ago that The Consumerist published our investigation of Best Buy’s sneaky pre-optimization of all computers in stock? It seems like it was only last week. Mainly because that’s when reader D. visited a Best Buy store in New England and failed to purchase a Toshiba laptop for the sticker price. The store sales staff would rather lose a sale than let a computer go at the actual sticker price to a customer who didn’t want the optimization. Forcing customers to pay for services that they might not even need must be a lucrative business. [More]