What happens when you mix a chicken promotion, a national ad buy, and a franchisee not taking part in the promotion? You get a lot of hungry and annoyed people. And, last Thursday in Minneapolis, you have to call the police.
Several Popeyes Chicken restaurants in the Rochester, NY area were overrun with customers responding to an offer of eight pieces for $4.99. The restaurants actually ran out of chicken and had to turn hungry customers away.