A little over a week ago, we brought to you a heart-warming tale of good publicity, free stuff, and tasty snacks from PopChips. Lurking in our files, though, was evidence that Popchips have been savagely zapped by the Grocery Shrink Ray.
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PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following
By 6.12.09
If you’re wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.
