Oh, Popchips, Say It Isn't So!

Oh, Popchips, Say It Isn't So!

A little over a week ago, we brought to you a heart-warming tale of good publicity, free stuff, and tasty snacks from PopChips. Lurking in our files, though, was evidence that Popchips have been savagely zapped by the Grocery Shrink Ray.

PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

PopChips: Turning Loyal Customers Into Cult-Like Snack Food Following

If you’re wondering how to build a cult-like following for your product, take some lessons from snack company Popchips. In this case, a small amount of free stuff went a very, very long way.